Valley Health Clinic and Homewood among Rosenfeld’s Mid-Atlantic projects

From the Fall issue of 7Bends of the Shenandoah magazine…
Strasburg, VA – Scott Rosenfeld has accomplished something lately that few developers across the country can claim. His firm, Rosenfeld & Co., has been moving full steam ahead on projects, in spite of the economy. In fact, he hasn’t slowed down a bit. He never does.
Rosenfeld, a Winchester businessman, saw the potential in Strasburg, a small historic Shenandoah Valley town a few years ago. Now his foresight and perserverance are paying off. Strasburg’s gateway entry – close to the intersection of Route 66 coming out from D.C. and Virginia’s Interstate 81 – has become the new “hot spot” for business in the Valley. Solaris, a California-based company, is getting ready to open their 500,000 square foot factory here where they will take Asian paper and convert it into consumer goods. Solaris chose the Shenandoah County location because it was near the Virginia Inland Port. Rosenfeld’s own Strasburg gateway “additions” are right down the street on Old Valley Pike – and are multiplying like rabbits.
Who says that the Valley is without amenities? Cedar Creek Center, a new brick professional complex built by Rosenfeld’s company, houses two new Strasburg restaurants – Castiliglia’s and Golden China Buffet; as well as N2 Hair, a beauty salon; Thomas Family Dentistry; and Piedmont Medical Laboratory, a Valley Health rehabilitation clinic. He’s also building on a new 9,000 square-foot Valley Health Urgent Care Clinic about 40 miles South of Strasburg in New Market, Virginia.
In addition, Rosenfeld is a partner in the nearby 4-story Fairfield Inn & Suites that opened last year. Winchester Family Practice will also be expanding to the area, opening Strasburg Family Practice in the complex in October.
Rosenfeld made a few new announcements this week. “We’re getting ready to rename Cedar Creek Station. It will now be the “Shentel Station.” Headquartered in Edinburg, Virginia, Shenandoah Telecommunications Company, the largest telephone, cable and Internet provider in the Valley, will be opening a service center and Sprint store in Strasburg.
Perhaps the most significant development news is the continuing construction of Homewood Retirement Community at the Shenandoah Valley, another Rosenfeld-inspired project. The new community, to be built in three phases, is slated to include 118 Independent Living cottages, 60 Independent Living apartments, 40 Assisted Living units and 20 to 40 skilled nursing beds.
The first phase of 32 EarthCraft House cottages is in construction now, and a model is scheduled to open in November. Homewood is one of the largest building projects in progress right now in the entire MidAtlantic region. And, it’s the first large retirement community to be built in the Shenandoah Valley.
“We encourage people to come out and enjoy the Valley, and nature,” Rosenfeld says. “Consider visiting Strasburg, or moving to or retiring here. It’s close to the action, while being far enough out to offer a relaxing retreat from the hustle-bustle workweek. All of our projects are bringing new jobs to the Valley. That’s a very good thing for the area.”



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